Freewheeling is moving up in the world – we now have an official logo!
Back in October I got the colouring pens out one evening after a ride in Mid Wales. I was rather limited in terms of materials, however I sketched out a simple ‘F’ design, shaped to resemble drop handlebars and backed with part of a chain set. I happened to have a few gel pens to hand, enough to add some simple rainbow bands to match the World Champion’s jersey.
The ‘F’ would be the main Freewheeling logo, however I did have a go at coming up with a design for the whole word. Unfortunately I ran out of space and got as far as ‘Freewheelin’, but the general idea was there for me to complete when I had more of my art materials with me.
The two attempted designs were not too bad, but I felt they needed tarting up a bit. I wanted to keep the personal feel of the hand-drawn logos, but they definitely needed to look a bit neater for a start…..
That’s when I remembered the creative talents of Tom from Hafod Hardware, whom I interviewed for the article on the winners of Powys County Council’s ToB window display competition…
I contacted Tom and sent him my hand drawn attempts, explaining where I had been going with the full length version, although I’d missed my mark a little! Tom, being the creative and talented guy that he is, cleaned up and digitised my designs, and I was so pleased with the results! (My versions on the left, Tom’s smart digital clean-ups on the right)
So here we are….Introducing your Freewheeling OFFICAL logos!
Thanks so much to Tom, these look great. Don’t forget to check out the Hafod Hardware website, where Tom has a Design tab showcasing some of the other logos and flyers he’s produced in the past. I’m sure he’d be only too happy to help anyone else out with a bit of creative artwork if you need him!
– Emily, Editor of Freewheeling